Privacy Policy

SolaFlow (“we”, “our”, “us”, or “SolaFlow”), operated by ETOTO Media Ltd, a company registered in England and Wales under company number 13843248, with its registered office at Wolfe Mead, Farnham Rd, Bordon, GU35 0NH, is committed to protecting your privacy and handling personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store, and protect personal information collected through the SolaFlow website.

This Privacy Policy applies to:

  • Visitors to the SolaFlow marketing website;
  • Individuals contacting us through forms or email;
  • Businesses enquiring about our services.

This Privacy Policy does not govern customer or homeowner data processed through installer-branded estimator journeys within the SolaFlow application platform. Those interactions are governed separately by the relevant installer’s privacy policy.

1. Who We Are

Data Controller

SolaFlow is the data controller responsible for personal data collected through this website.

Contact Information

ETOTO Media
Company No: 13843248
contact@etotomedia.com
Wolfe Mead, Farnham Rd, Bordon, GU35 0NH

If you have questions about this Privacy Policy or your personal data, please contact us using the details above.

2. Information We Collect

Information You Provide Directly

We may collect information you voluntarily provide, including:

  • Name;
  • Email address;
  • Phone number;
  • Company name;
  • Job title;
  • Enquiry details;
  • Demo booking information;
  • Communication preferences.
Information Collected Automatically

When you visit the website, we may automatically collect:

  • IP address;
  • Browser type and version;
  • Device information;
  • Referral source;
  • Pages viewed;
  • Time spent on pages;
  • Website interaction data;
  • Cookie identifiers.
Marketing & Communication Data

We may collect information relating to:

  • Newsletter subscriptions;
  • Marketing preferences;
  • Responses to communications;
  • Event registrations or webinar sign-ups.

3. How We Use Your Information

Service Enquiries

We use personal data to:

  • Respond to enquiries;
  • Arrange demos;
  • Provide requested information;
  • Communicate regarding our services.
Marketing Communications

Where permitted by law, we may use your information to:

  • Send product updates;
  • Share company news;
  • Send marketing emails;
  • Provide educational or promotional content.

You may unsubscribe from marketing communications at any time.

Website Improvement

We use analytics and usage information to:

  • Improve website performance;
  • Understand visitor behaviour;
  • Optimise content and user experience;
  • Monitor website security and functionality.
Legal & Administrative Purposes

We may process information where necessary to:

  • Comply with legal obligations;
  • Enforce legal rights;
  • Prevent fraud or misuse;
  • Maintain security and integrity.

4. Lawful Bases for Processing

Legitimate Interests

We process certain personal data where necessary for our legitimate business interests, including:

  • Responding to enquiries;
  • Improving our services;
  • Website analytics;
  • Preventing fraud or misuse;
  • Business development activities.
Consent

We rely on consent where required, including for:

  • Marketing communications;
  • Non-essential cookies;
  • Certain tracking technologies.

You may withdraw consent at any time.

Contractual Necessity

We may process personal data where necessary to:

  • Provide requested services;
  • Arrange demonstrations;
  • Prepare commercial discussions.
Legal Obligations

We may process data where required to comply with legal or regulatory obligations.

5. Cookies & Tracking Technologies

Use of Cookies

The website uses cookies and similar technologies to:

  • Ensure website functionality;
  • Analyse traffic and usage;
  • Improve performance;
  • Support marketing and advertising activity.
Types of Cookies We May Use

These may include:

  • Essential cookies;
  • Analytics cookies;
  • Performance cookies;
  • Marketing cookies;
  • Preference cookies.
Managing Cookies

You can control cookies through:

  • Your browser settings;
  • Cookie consent preferences on the website.

Disabling certain cookies may affect website functionality.

6. Marketing Communications

Email Marketing

If you subscribe to updates or request information, we may send:

  • Product announcements;
  • Educational content;
  • Service updates;
  • Promotional communications.
Opting Out

You may unsubscribe at any time by:

  • Clicking the unsubscribe link in emails;
  • Contacting us directly.

We will stop marketing communications once an opt-out request is processed.

7. Sharing Personal Data

Service Providers

We may share data with trusted third-party providers supporting:

  • Website hosting;
  • Analytics;
  • CRM systems;
  • Email marketing;
  • Customer support;
  • Scheduling and booking tools.
Legal Requirements

We may disclose personal data where required:

  • By law;
  • By regulators;
  • In connection with legal proceedings;
  • To protect legal rights or security.
Business Transfers

If SolaFlow is involved in a merger, acquisition, restructuring, or sale, personal data may be transferred as part of that transaction.

8. International Data Transfers

Some service providers may process data outside the United Kingdom.

Where international transfers occur, we take reasonable steps to ensure appropriate safeguards are in place, including:

  • UK adequacy regulations;
  • Standard contractual clauses;
  • Equivalent lawful transfer mechanisms.

9. Data Retention

Retention Periods

We retain personal data only for as long as reasonably necessary to:

  • Fulfil the purposes outlined in this Policy;
  • Comply with legal obligations;
  • Resolve disputes;
  • Enforce agreements.
Marketing Data

Marketing preferences and communication records may be retained until you unsubscribe or request deletion.

10. Data Security

Security Measures

We implement reasonable technical and organisational measures designed to protect personal data from:

  • Unauthorised access;
  • Loss;
  • Misuse;
  • Disclosure;
  • Alteration;
  • Destruction.
Internet Risks

No online system or transmission method can be guaranteed completely secure. You provide information at your own risk.

11. Your Rights

Under UK GDPR, you may have rights including:

  • Access to your personal data;
  • Correction of inaccurate information;
  • Erasure of personal data;
  • Restriction of processing;
  • Objection to processing;
  • Data portability;
  • Withdrawal of consent.
Exercising Your Rights

Requests relating to your data can be made by contacting us using the details provided in this Policy.

We may request verification of identity before processing requests.

12. Complaints

If you believe your data has been handled unlawfully, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

ICO Contact Details

Website: https://ico.org.uk
 Telephone: 0303 123 1113

We encourage you to contact us first so we can attempt to resolve your concerns.

13. Third-Party Websites

The website may contain links to third-party websites or services.

We are not responsible for the privacy practices, content, or security of external websites.

You should review their privacy policies separately.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

  • Legal changes;
  • Regulatory requirements;
  • Service updates;
  • Operational changes.

Updated versions will be published on this page with a revised “Last Updated” date.

15. Contact Us

Privacy Enquiries

For questions regarding this Privacy Policy or your personal data, please contact:

ETOTO Media
Company No: 13843248
contact@etotomedia.com
Wolfe Mead, Farnham Rd, Bordon, GU35 0NH